Google Bert Nedir?

Google Bert nedir sorusuna en genel anlam─▒yla; Google’─▒n arama sorgular─▒n─▒n anlam─▒n─▒ en alakal─▒ sonu├žlarla e┼čle┼čtirmeye y├Ânelik geli┼čtirdi─či en son teknoloji alt yap─▒s─▒ cevab─▒ verilebilir. Arama yapanlar─▒n neleri arad─▒─č─▒n─▒ ve y├Ânlendirilecek i├žeri─čin ihtiya├žlara ne kadar uygun oldu─čunu anlamak i├žin yapay zekay─▒ kullanan Do─čal Dil ─░┼čleme (Natural Language Processing) ad─▒nda bir teknik kullan─▒r.

Google BERT tam anlam─▒yla kullan─▒ma sunuldu─čunda, sorgular ├žok daha ayr─▒nt─▒l─▒ olarak de─čerlendirilecek ve daha ├Ânce g├Âzden ka├žm─▒┼č olabilecek n├╝anslar ortaya ├ž─▒kar─▒lacakt─▒r. Bu da her araman─▒zda daha farkl─▒ sonu├žlar alabilece─činiz anlam─▒na geldi─či gibi derin bir sonu├ž da ortaya ├ž─▒kar─▒r.

┼×u anda uzmanlar, BertÔÇÖin Google ranking arama sorgular─▒n─▒n %10’u i├žin ge├žerli oldu─čunu d├╝┼č├╝n├╝yor ki bu hala ├žok b├╝y├╝k bir de─čerde bir arama etkinli─čidir.

Google, s─▒k s─▒k Bert algoritmas─▒ ilgili olarak b├╝y├╝k g├╝ncellemeler yapar. Asl─▒nda Google, ana algoritmas─▒n─▒n bir par├žas─▒ olarak Bert’i tan─▒tmadan ├Ânce, a├ž─▒k kaynakl─▒ bir sinir a─č─▒ olarak piyasaya s├╝r├╝lm├╝┼čt├╝. Bu, teknik bilgi birikimine sahip herkesin, kendi son teknoloji soru cevaplama sistemini e─čitmek i├žin kodu kullanabilece─či anlam─▒na geliyordu.

Google Bert Nas─▒l ├çal─▒┼č─▒r?

Google Bert Nas─▒l ├çal─▒┼č─▒r?
Google Bert nedir? Ge├žmi┼č y─▒llarda, Google karma┼č─▒k ve konu┼čmaya dayal─▒ aramalar─▒ anlamada her zaman ├žok iyi olmam─▒┼čt─▒. Ve Google’a g├Âre, ‘insanlar genellikle anlayaca─č─▒m─▒z─▒ d├╝┼č├╝nd├╝kleri ama asl─▒nda do─čal olarak bir soru soracaklar─▒ gibi olmayan s├Âzc├╝k dizilerini yaz─▒yorlar’. Dolay─▒s─▒yla, makine ├Â─črenimi ve do─čal dil i┼čleme tekni─či ile Google Bert, bir sorgudaki bir kelimenin tam ba─člam sonu├žlar─▒n─▒ tarar ve i┼čler. Tek seferde her kelimeye odaklanmak yerine, ondan ├Ânce ve sonra gelen kelimeleri g├Âzden ge├žirir.

Anahtar Kelimenin ├ľnemi

Anahtar Kelimenin ├ľnemiNeyin kaliteli ve alakal─▒ i├žerik oldu─čuna karar vermek, Google’─▒n bir s├╝redir odakland─▒─č─▒ bir konudur. Google, 2013 y─▒l─▒nda ana algoritmas─▒n─▒ yeniledi ve bunu Hummingbird olarak adland─▒rd─▒. Bundan ├Ânce, Google’─▒n bir sayfan─▒n anahtar kelime ile alakal─▒ bulunup bulunmad─▒─č─▒na ili┼čkin puan─▒, b├╝y├╝k ├Âl├ž├╝de anahtar kelimenin ne kadar iyi optimize edildi─čiyle ├Âl├ž├╝l├╝yordu.

Anahtar kelimeleri, ba┼čl─▒klar, ba┼čl─▒k etiketleri ve i├žeri─čin esas ├Â─čeleri gibi ├Ânemli sayfa i├ži ├Â─čeleri eklerseniz, y├╝ksek puan al─▒rs─▒n─▒z. Bununla birlikte, HummingbirdÔÇÖ├╝n ana hedeflerinden biri, bir kelimeyi olu┼čturan karakter dizisinden ziyade, anahtar kelimelerin anlam─▒n─▒ ve di─čer konularla nas─▒l ili┼čkili olduklar─▒n─▒ daha iyi anlayarak sat─▒rlardan nesnelere ula┼čmakt─▒.

2015 y─▒l─▒nda Google, HummingbirdÔÇÖ├╝n ilk yeni yapay zekal─▒ alt algoritmas─▒ olan RankBrain tan─▒tt─▒. RankBrain, bir anahtar kelimenin arkas─▒ndaki kullan─▒c─▒ niyetini daha iyi anlar ve anahtar kelime i├žin optimize edilmi┼č en iyi sonu├ž yerine m├╝mk├╝n olan en iyi sonucu sa─člamaya odaklan─▒r. Art─▒k bir arama sorgusunda yaln─▒zca anahtar kelime e┼člemesinden bir sorgunun temelindeki anahtar kelime amac─▒n─▒ kar┼č─▒lamaya do─čru artan bir ge├ži┼č ger├žekle┼čti.

┼×imdi Google Bert ile birlikte bir kullan─▒c─▒n─▒n memnun olup olmad─▒─č─▒n─▒ anlamak i├žin yapay zeka kullan─▒yor ve anahtar kelime ama├ž e┼čle┼čmesi, modern SEO alan─▒n─▒n en ├Ânemli merkezlerinden biri haline geliyor.

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